Samsung backs down, prioritizes OLED design Apple wanted

While Samsung may not have won back OLED orders for the iPad screen, the company is now investing primarily in the design that Apple had asked for. Apple iPad Apple has reportedly long been pressing for display firms such as Samsung to develop an OLED screen for the iPad which uses two-stack technology. The double layering gives a longer lifespan, and also makes the display brighter, but it is more costly.